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Natural fragrance is a unique, relatively unexplored niche within the fragrance world–outside of spa/aromatherapy products: Little's interest in natural perfume has. If you have more information about Heretic Parfums Dirty Violet, you can expand it by adding a personal perfume review. Fragrantica has a unique user-driven classification system and you may classify Dirty Violet by Heretic Parfums. Click on the appropriate options on the fragrance classification form below the perfume picture.
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If Gwyneth Paltrow adores a fragrance, you’d better take note. The goop entrepreneur has immaculate taste and a highly evolved aesthetic with a penchant for.
When she discovered Heretic Parfum by Douglas Little, a New York- and Los Angeles-based perfumer, Little’s line of small-batch, limited-run fragrance collections (made without chemicals or GMOs) finally gained some hard-earned recognition. Indeed, few brands are doing chemical-free fragrances at the luxury level, but, just as there’s a desire for, there’s a market for artisanal scent experiences. “The fragrance world is going through a revolution,” Little says.
The idea of choosing your scent based on whether Jennifer Lopez looks hot on a poster is becoming increasingly obsolete. Instead, according to Little, people “want a scent that represents who they are” – something New Yorkers crave. In New York City, where people can now sign up for, the holistically minded consumer is more likely to be interested in a fragrance that works for their body and lifestyle than a run-of-the-mill marketing campaign.
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Little’s clientele is niche, but the perfumer wouldn’t have it any other way. He’s not aiming for mass appeal. “The essences I use are unusual, and have a true shelf life of two years,” he says. “Because each scent collection is handmade and not mass produced, each run is made up of about 100 bottles.” Little, who has almost two decades of experience as a perfumer, is intentionally targeting a clientele who can appreciate handcrafted, small-batch luxury products. “Fragrance is such an unnecessary personal pleasure,” he says, playfully.
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